About
Imagine opening your wardrobe door. Do you see an airy, well organised space, which makes it easy to choose your outfit for the day? Or are you faced with an avalanche of clothes, some of them dirty, others broken, all the wrong style. There’s nothing to wear! And then you’re off shopping again.
Stop right there! You’re about discover your Feel Good Wardrobe, right here. A wardrobe that contains everything you need – nothing more, nothing less. One that’s equally kind to your soul, to textile workers in the Far East, and to the environment.
Who we are
Anna
Anna Kurkijärvi-Willans is the co-founder of Ink Tank Media based in Helsinki, Finland. She’s a blogger, journalist and copywriter with a serious weakness for flea-market fashion bargains – surely, if it’s second hand, buying it won’t hurt anyone? Well, it did hurt her wardrobe, and she’s still trying to fix the damage. Anna’s Finnish-British family of four survives the Nordic climate on chocolate and holidays to Spain.
Rinna
Rinna Saramäki, a former clothes addict, has studied fashion design at Aalto University School of Arts, Design and Architecture in Helsinki. She is the author of four books including Hyvän mielen vaatekaappi (Feel Good Wardrobe), which helps people create a happy and balanced relationship with what they wear. Rinna lives in Helsinki, Finland, with her husband and daughter and loves traveling by train.
Feel Good Wardrobe is a site owned by Ink Tank Media. For the moment, the Feel Good Wardrobe book is only available in Finnish. Please get in touch with us if you’d like to see it translated.
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Fashion facts
The true cost of fair fashion? You’ll never believe how little.
/1 Comment/in Fashion facts /by Anna Kurkijärvi-WillansHave you ever wondered how much clothes prices would go up if everyone was fairly paid? So have we, and because no one ever told us, we decided to make the calculation ourselves. We’re not garment manufacturing professionals – in fact we lack any business education whatsoever – so the numbers might be a little […]
True reviews
Does it pay to splurge on tights?
/0 Comments/in True reviews /by Rinna SaramäkiBlack opaque tights are a mainstay of many wardrobes, and certainly so here at feelgoodwardrobe.com. So we decided to do our first test to discover the most durable brand of black tights with cotton and to discover whether more expensive means better quality. Rinna has been loyal to Vogue Luxe tights for years, but wonders […]
Fashion facts
Green, green bras of home: our feel good guide to underwear shopping
/1 Comment/in Fashion facts /by Anna Kurkijärvi-WillansWearing non-matching underwear used to be my worst nightmare. Lingerie was cheap and made me feel beautiful, so I bought lots of it. Then I had my who’s-made-my-clothes-and-where epiphany. I started to get everything second hand, but that clearly wasn’t an option for underwear. Slowly but surely, my synthetic lace pants from H&M disintegrated into […]
Manufacturer mail
10 questions to fashion companies we all need to ask
/0 Comments/in Manufacturer mail /by Anna Kurkijärvi-WillansSometimes a girl’s (and a boy’s) got to buy. But before that happens, it’s good to make sure we do it from someone who’s doing things right. And even if asking these questions won’t change the way a fashion company operate, at least it’ll tell them that we care. Here are 10 questions that should […]